Money means different things to different people and that reflects the beautiful diversity of humanity. However, most of us feel that we give up something to get money, and in turn we use the money to get things we want. In general terms, we give up some happiness (which may mean freedom, choice, fun, etc) to get money to spend on acquiring some other happiness (food, experiences, fun, security, etc). What we give up may differ and how we value the things we spend our money on may also differ but we all have the same basic goal: to give up as little happiness as possible to get money and then to generate as much happiness as possible when we spend our money. We call this the happiness profit. And this blog is all about increasing your happiness profit.